Swedish Workshop Online 2023

3/27 - 3/30/2023

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3/27 - 3/30/2023
Duration: 4 Days
259 Participants

Welcome to Swedish Workshop Online 2023



For the third time Visit Sweden invites you to participate in our online matchmaking workshop, Swedish Workshop Online 2023. It’s an opportunity for the travel trade to connect with Swedish tourism suppliers in a series of one-to-one meetings and make plans for the future. This is the most effective way to meet and create new connections and new exciting and inspiring travel and vacation experiences.

The workshop will run for four days, March 27 – 30. The first day will be dedicated to the US/North American market, the two following days are focus Europe and the last day will be dedicated to our Asian markets, China and India. This is to accommodate the time differences and to enable participation from all our priority markets and time zones.


27 March:  USA – 13.30 (1.30 pm) – 21.00 (9.00 pm) CEST

28 & 29 March: EUROPE - 09:00 (am) -19:00 (7.00 pm) CEST

30 March: CHINA & INDIA - 07:00 (am) - 13:00 (1.00 pm) CEST


How does it work and who can you meet?

Visit Sweden invites the international travel trade to meet with Swedens incoming tourism providers, from; incoming tour operators / DMCs, accommodations, transport, activity and service providers to  DMO’s and Regional tourist boards.

You will meet potential business partners in pre-scheduled 25 min. meetings in one-to-one sessions online. All participants are subject to pre-registration and qualification. Once approved participants will be able to view and search for interesting profiles.

Representatives from the Swedish incoming tourism sector looking to connect or reconnect with international travel trade from primarily Visit Swedens focus markets: USA, China, India, UK, Netherlands, Belgium, France, Germany (Switzerland & Austria) and the Nordics.
Suppliers can register two or more participants to share the schedule and the workload. Suppliers can also add an extra schedule(s) for your company or organization.

FEE: Suppliers pay a fee of 5000 SEK ex. VAT for one schedule. Extra schedule: 1000 SEK ex. VAT


Tour operators and travel agents, planning to expand or already operating within Sweden. Travel industry professional looking for new products and destinations with direct purchasing and contracting authority, within a company buying and packaging tourism services. All buyers are assigned a separate schedule by default.

FEE: Participation free of charge.

Here are some important dates to keep track of:

10 March – Company profiles must be updated in order to be featured in the pdf manual.

13 March – Meeting requests opens. There will be no pre-matched schedules. This means you will have full flexibility in requesting meetings and creating your own schedule.

20 March – Product/ Participant pdf manuals will be available on your dashboard.

27 March – Workshop, focus USA 

28 - 29 March – Workshop, focus Europe

30 March – Workshop, focus China & India


We look forward to sharing this experience with you - Welcome to Swedish Workshop Online 2023

Photo: Anneli L. Crichlow